News RSS



Elbow Bump ><

We sold a bunch of the Elbow Bump tees in the last 4 weeks. We're donating 100% of our profits. We will send $100 to Remote Area Medical - www.ramusa.org. Remote Area Medical (RAM) is a major nonprofit provider of free mobile clinics. Their mission is to prevent pain and alleviate suffering by providing free, quality healthcare to those in need. They do this by delivering free dental, vision, and medical services to underserved and uninsured individuals. We will send another $100 to the COVID-19 Emergency Relief Fund. With the outbreak and spread of COVID-19, New York City has undergone a seismic shift in daily life. New Yorkers are resilient, but many across the five boroughs and from all walks of...

Continue reading



Making a difference with Tees in 2019

It's been quite awhile since we last posted. We've been busy designing and selling tees. In 2019, we donated 100% of our profits to various causes - ACLU, ASPCA, Amnesty International, Disabled Sports USA, Indivisble.org, Indivisible Westchester, Swipe Out Hunger and The Nature Conservancy. We didn't just sell tees this year. We also converted one of our tees into a protest poster for a local art show. Again, all proceeds went to the connected cause. Thanks again for the support. Happy Holidays.

Continue reading



Purescue Making a Difference in 2017

Yes, we're still here. Our apologies for not posting in a loooong time. We just wanted to update you on how purescue is making a difference. Here's a list of donations tied to T-shirt sales for 2017 ($1240 donated in total).  Indivisible Westchester - $550 (the IW tee) Art Start - $125 (the Art Start tee) Indivisible Project - $100 (the Indivisible tee collection) Futures Without Violence - $100 (the FWV tee) Swipe Out (Hunger) - $90 (the Swipe Out tee) ACLU - $75 (the ACLU tee) ASPCA - $65 (the ASPCA tee) MarchON - $60 (the MarchON tee) Plantabillion.org - $50 (the PLantAbillion tee) NPR - $25 (the NPR tee) Thank you for all you do. Happy New Year!...

Continue reading



What's behind Dire Straits of America (aka the Twitter Flag design)

purescue's recent Dire Straits of America (print and tee) was inspired by Milton Glaser and Mirko Ilic's The Design of Dissent (2012). In the book, Glaser and Ilic present socially and politically driven graphics from the last ~100 years that tell stories of resistance. It was Shi-Zhe Yung's Corporate American Flag graphic that inspired purescue to use the American flag as a symbol of protest.     One can respect the American flag (and for which it stands) and still leverage it as a patriotic symbol of protest.  This became much clearer after listening to Brian Lehrer interview Tim Marshall. Marshall, author of A Flag Worth Dying For: The Power and Politics of National Symbols (2017), provided a useful definition of Patriotism vs. Nationalism: Patriotism is a love of one's own [country] and a...

Continue reading



Full Court Press

If you're looking for that one cause to support...that one cause that will really make a difference...that one cause that is foundational to all other causes, then put your time and money behind ensuring that we continue to have a free press.  A free press is the ultimate check and the ultimate balance on society. Hug a journalist today. 100% of proceeds from our latest tee will go to NPR. We had two designs for Full Court Press.  Ultimately, the mic won out.          

Continue reading