As you all know, we changed our brand to purescue a month ago. And now...we're really digging the "re" thing. Why? For one, we really like it visually. Second, it joins the all important pure + rescue. And..lastly, "re" also means a few things that make sense for an active brand like ours - regarding, about, concerning...
re: civil rights
re: save the trees
You get the idea :) We added the "re" mark to the back of most of our tees, just below the collar.
As always, thanks for all the support. Keep the ideas and feedback coming...