What is the "re" thing all about?

As you all know, we changed our brand to purescue a month ago.  And now...we're really digging the "re" thing.   Why? For one, we really like it visually.  Second, it joins the all important pure + rescue.  And..lastly, "re" also means a few things that make sense for an active brand like ours - regarding, about, concerning...  

re: civil rights

re: poverty

re: save the trees  

You get the idea :)  We added the "re" mark to the back of most of our tees, just below the collar.  

As always, thanks for all the support.  Keep the ideas and feedback coming...




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